Landing Page Audit Checklist — 15 Things to Check Right Now

A quick self-audit checklist for your landing page that you can use right now to find out what is hurting your conversions before spending more on ads. Most brands know their landing page could be better but do not know where to start looking. This checklist gives you a structured way to review your page section by section, the same way a professional CRO audit would. We cover fifteen critical areas including headline clarity and message match with your ads, above-the-fold value proposition strength, CTA visibility and action-driven copy, mobile responsiveness and tap target sizing, page load speed on real mobile networks, trust signal presence and placement, social proof quality and positioning, form length and friction reduction, image quality and relevance, navigation distractions and exit points, pricing clarity and offer presentation, urgency and scarcity elements, below-the-fold content structure, FAQ and objection handling, and post-click experience including thank you page and follow-up. For each checkpoint, we explain what to look for, what good looks like and what to fix if yours is falling short. You can go through this checklist on your own page in under thirty minutes and walk away with a clear list of the highest-impact fixes. Print it, bookmark it or share it with your team — this is the same framework we use when auditing pages for our clients at LevelUpSolution.